Today we’d like to introduce you to Kelly Fedio.
Thanks for sharing your story with us Kelly. So, let’s start at the beginning and we can move on from there.
I’m an attorney, turned successful entrepreneur, who built a 7-figure brand selling on Amazon in just 1 year.
After years of trying to juggle being a wife and mother of two, having a career and constantly feeling stressed and stretched, I decided to make a major change. I wanted more flexibility, more freedom and, honestly, a whole lot more fun in the work I do. So, we packed up, moved to Redondo Beach, where our whole family wanted to be together, and started a family business called One Savvy Life.
It started out with one product, the Savvy Infusion water bottle, a clever solution that helps women drink more water by infusing beverages with the natural flavor of fruits, herbs and even spices. It was created from personal experience and became a runaway hit and top seller on Amazon ever since.
Now, we’re on a bigger mission to make the experiences we share outdoors a little bit easier and a lot more fabulous! And with that, we launched our flagship brand, One Savvy Girl.
We strive to bring comfort, convenience and style to every outdoor adventure. Whether it’s a picnic in the park, a day at the beach, a backyard barbecue, or a weekend camping in the mountains, One Savvy Girl creates innovative products that help you make it special, make it your own and make every adventure outdoor fabulous!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Absolutely not! As a small business, the biggest challenge in starting a new brand has gaining widespread exposure and building a loyal customer base.
By nature, I’m a bit of a control freak and have a difficult time delegating important tasks to others. So I would say building a team has been by far my biggest challenge. But if there’s one thing I’ve learned, you can’t do it alone!
You have to surround yourself with others that believe in your mission and want to help you succeed.
Please tell us about One Savvy Life.
Our mission is to inspire, guide, and motivate women to get the most enjoyment from their outdoor experiences.
Life is about experience…and we all want more of it. “We-/Me-time” with family and friends is precious, and that is at the heart of what we do.
We strive to add a touch of chic to everyday outdoors settings, and to get the most joy out of every moment with a little extra creativity.
The outdoors lifestyle is not a fad. It’s a long term trend that is part of our culture…and it’s here to stay!
Whether it’s a day at the beach (my favorite!), a walk, hike or bike ride, a picnic in the park, a weekend road trip, glamping with girlfriends, after school at the pool, backyard entertaining, or a family bbq, it’s our mission to offer women products that make life in the great outdoors fun and stylish!
The must-have choice and perfect gifts for outdoor enthusiasts – products that women can feel proud to show off to their family and friends as an expression of their savvy lifestyle.
Our customers rave about our products, our outstanding service, recommend us to friends, and keep coming back for more.
Do you look back particularly fondly on any memories from childhood?
Without question, it was my time spent with my family at the New Jersey shore. My parents got divorced when I was 13, and our times at the Jersey Shore was the most poignant time in my childhood that I can remember us all being happy and connected as a family.